The Future Of Employer Branding
What Is Employer Branding?
In simple terms, it represents the public opinion of your company in the mind of prospective employees. An Employer brand is the image of your organization as a ‘great place to work (or not)’ in the mind of current employees & prospective employees.
Why Does Employer Branding Matter?
1) IT BUILDS AN IMAGE OF THE COMPANY IN THE MIND OF TALENT
We can all agree that there is a war for talent in the fierce marketplace. How current and prospective employees perceive your company directly impacts their decision to join or remain with the organization.
2) IT HELPS ATTRACT AND RETAIN TOP TALENT
75%of job seekers consider an employer’s brand before applying.
69% of candidates would avoid joining a company with a poor reputation, even if they were unemployed!
72% of recruiting leaders agree that the employer brand has a significant impact on hiring success.
(Source: Glassdoor, LinkedIn Employer Brand Statistics)
3) STRONG EMPLOYER BRAND HAS HUGE FINANCIAL BENEFITS
A strong employer brand reduces organizational turnover by 28%.
It reduces cost per hire by 50%. And attracts 50% more qualified candidates and reduces hiring time.
(Source- Linkedin employer brand statistics)
What are the 3 trends in Employer Branding that can help You build a strong Employer Brand?
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